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Welcome to another insightful edition of Run Mode, the industrial automation podcast by Power/mation. In this episode, we sit down with some of our Technical Sales Associates (TSAs), showcasing how Power/mation is nurturing the next generation of engineering talent. The episode features a lively discussion on the importance of equipping young engineers with the skills they need to become technically competent, real-world-ready solution providers.

Industry News: The Importance of NIS 2 Compliance

We began the episode by discussing the latest in industry regulations, specifically focusing on the Network and Information Systems Directive (NIS 2). This EU directive, updated in 2016, mandates new cybersecurity standards for various sectors, including energy, transportation, banking, healthcare, and more. Compliance is required by 2024, and organizations in these sectors must implement cybersecurity measures and fulfill reporting obligations. The directive differentiates between essential and important entities, with the former being subject to proactive audits and the latter required to produce documentation in case of incidents.

NIS 2 aims to create a unified cybersecurity sector across the EU, akin to the machine functional safety assessments mandated by OSHA for workplace safety. The directive emphasizes the involvement of management in cybersecurity measures, ensuring that organizations are prepared to protect their critical infrastructure and sensitive information.

Exploring AI, Machine Learning, and Deep Learning

The podcast also explored the distinctions between artificial intelligence (AI), machine learning (ML), and deep learning (DL). AI encompasses a broad range of technologies capable of simulating human intelligence, such as problem-solving, decision-making, and language processing. Machine learning, a subset of AI, focuses on creating adaptable models that learn from data to improve over time. It’s used in applications like recommendation systems, fraud detection, and predictive maintenance.

Deep learning, another subset of ML, employs neural networks with multiple layers to mimic the human brain’s learning process. This technology is essential for complex tasks like image classification, speech recognition, and autonomous vehicles. As these technologies advance, they continue to revolutionize industries, offering new solutions and efficiencies.

Inside Power/mation’s TSA Program: A Pathway to Success

The heart of the episode was a discussion with Andrew Jagger and a panel of current TSAs, including Adam Bohn, Cody Branch, and Mikal Hofstad. They shared their journeys into Power/mation and the transformative impact of the TSA program.

Andrew, who has been with Power/mation for over 15 years, started as a TSA during a challenging economic period in 2008. He recounted his unexpected entry into Power/mation, emphasizing the importance of seizing opportunities and the value of a structured training program. The TSA program, which Andrew now leads, provides recent graduates with a comprehensive introduction to the industry, from operations and business development to engineering and sales.

Each panel member brought unique perspectives, highlighting the program’s versatility and depth. Adam Bohn, who graduated with a degree in industrial engineering, emphasized the value of a customer-facing role that allows continuous learning and exposure to cutting-edge technologies. Cody Branch and Mikal Hofstad shared their experiences in various program phases, from solutions engineering to business development.

Our TSA program’s phased approach ensures that participants gain a well-rounded understanding of Power/mation’s operations and the broader industry. The program includes hands-on training in different departments, technical skill development, and soft skills training, such as customer interactions and public speaking. This structured progression prepares participants for future roles as sales engineers or business development managers, equipped with the technical knowledge and confidence needed to excel.

The Value of Technical Expertise in Sales

Power/mation’s commitment to developing technically proficient salespeople is evident in the TSA program. The program’s design emphasizes learning through real-world scenarios and challenges, providing a safe environment for participants to make mistakes and learn from them. This approach helps build trust with customers, as well-trained salespeople can offer informed solutions and support.

The TSA program also fosters a sense of community and support within Power/mation. Participants are not left to navigate the complexities of the industry alone; they have access to a network of experienced professionals and resources. This support system is crucial for new graduates transitioning into the workforce, offering guidance and mentorship as they develop their careers.

The TSA program at Power/mation is more than just a training initiative; it’s a comprehensive educational experience that equips young engineers with the skills and confidence to thrive in the industrial automation industry. As we concluded the podcast, our guests reflected on their growth and the invaluable experiences they gained through the program. The discussion underscored the importance of continuous learning and adaptability in a rapidly evolving industry.

For those interested in exploring a career in industrial automation or learning more about the TSA program, we encourage you to reach out to Power/mation. Whether you’re a recent graduate looking for a career path or an organization seeking technical expertise, Power/mation is committed to supporting your journey.

Subscribe to our podcast, YouTube channel, and follow us on our social media channels to stay tuned for new episodes, updates, sneak peeks of upcoming episodes, and more exclusive content from the Power/mation team. Let’s gear up for a transformative experience with ‘Run Mode’—where the world of industrial automation comes alive, one episode at a time.